Through Sephora, Map My Beauty Shows How and Where to Apply Cosmetics

 - Mar 24, 2015
References: & wwd
Taking virtual beauty beyond the application stage, Map My Beauty tutorials shows women how to look their best based upon what they've got to work with.

The technology created by women for women uses beauty analysis and makeup mapping to read a customer's face based upon an uploaded selfie. From there, the app is able to decipher details of the face such as symmetry and dominant features, and provide personalized recommendations to make sure that a women is equipped with the right products as well as the knowledge of how to use them. In partnership with Sephora, Map My Beauty has launched a Pocket Contour Class, which is almost like having a virtual makeup artist at your side, teaching you exactly where to highlight and shade on your face.