In order to show off the power of its new 4.5G network, Cellcom set up a unique experience for speed reading online, mimicking the way many young Internet users like to consume content. The 4.5G network is about three times the speed of a 3G network, and in order to simulate how much faster web browsing could be, The Speed Reading Banner was set up.
Most people are capable of reading about 180 words per minute, although a lot of time is wasted on moving the eye left and right. In order to speed up this process, The Speed Reading Banner uses a technique called Rapid Serial Visual Presentation, which flashes readers only one word at a time, letting them take in about 400 words per minute.
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