In an effort to get people to feel better about themselves in general, as well as while shopping, this IKEA mirror delivers unexpected compliments to consumers. IKEA's Motivational Mirror was introduced in response to research that revealed millions of people are self-critical when it comes to their appearance, which isn't helped by the fact that compliments are not often given or received very often.
The Motivational Mirror interacts with IKEA shoppers and in addition to some general compliments about hair or eyes, the mirror is also able to pick up on specific details, such as calling out stellar beards and dresses. These compliments are displayed as blocks of text on the mirror, which are also read as a shopper stands before the mirror. The Motivational Mirror also wolf whistles on occasion, causing people to smile every time.