Marriott Hotel Shares a 4D Virtual Reality Travel Experience with Guests
Laura McQuarrie — September 22, 2014 — Marketing
References: travel-brilliantly.marriott & theweathernetwork
In an effort to imagine what the future of tourism and hospitality might be like, Marriott Hotels set up a 4D travel virtual reality booth with Oculus Rift technology. Once inside the booths, people are immersed on a journey from one point of the world to another, which lets them hear, feel and smell the changes in the virtual environment before them.
The 100-second experience gives off changes in moisture and temperature, making the difference between standing on a beach or a bustling city street. As well as various vacation destinations, the Oculus Rift experience also gives a tour of the Marriott facilities, giving people a peek inside. As part of the hotel's Travel Brilliantly campaign, the 'Teleporter' will be touring various Marriott locations where visitors are able to try it out for free.
The 100-second experience gives off changes in moisture and temperature, making the difference between standing on a beach or a bustling city street. As well as various vacation destinations, the Oculus Rift experience also gives a tour of the Marriott facilities, giving people a peek inside. As part of the hotel's Travel Brilliantly campaign, the 'Teleporter' will be touring various Marriott locations where visitors are able to try it out for free.
Trend Themes
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Virtual Reality Tourism — The use of virtual reality booths to simulate and enhance the tourism experience for customers.
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4D Immersive Experience — The implementation of multi-sensory technology, such as changes in temperature and moisture, to create more immersive and realistic experiences for customers.
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Virtual Hotel Tours — The use of virtual reality technology to showcase hotel facilities for potential guests, allowing them to explore and book rooms remotely.
Industry Implications
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Hospitality — Hotels can use virtual reality booths as a marketing tool to promote their brand and attract customers.
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Travel and Tourism — The virtual reality travel experience can be used to increase interest and bookings for vacation destinations.
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Technology — Businesses specializing in virtual reality technology can partner with hotels and tourism companies to create custom experiences for customers.
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