Just as there's Tinder for dating, Pitcher calls itself "The Agency Matchmaker,' an app where you can easily find an ad agency to work with. The app uses that familiar swiping interface to show off a number of profiles, and if you happen to find one that you like, it's possible to make a connection afterwards via email or phone.
Rather than going through lengthy meeting in person to see if an agency is the right fit, this is truly like speed dating for business. In the place of pictures of people, the Pitcher app allows agencies to show off some of their best work, in order to give others a feel for what it can provide with its services.
What's Driving This Trend
- Agency Matchmaking
- The trend of matchmaking apps for connecting businesses with ad agencies creates an opportunity for disruptive innovation in personalized and efficient agency selection.
- Swiping Interface
- Swiping interfaces, used commonly in dating apps, are being applied in business matchmaking apps, presenting an opportunity for disruptive innovation and increased usability in various industries.
- Visual Showcasing
- The trend of showcasing agency work visually in matchmaking apps presents opportunities for innovation in visual content creation and curation.
Who This Affects Most
- Advertising
- The Pitcher app's agency matchmaking functionality creates an opportunity for disruptive innovation in the advertising industry, making it easier for businesses to find the right agency for their needs.
- Marketing
- Matchmaking apps like Pitcher present opportunities for disruptive innovation in the marketing industry by streamlining the agency selection process and leveraging visual showcases of agency work.
- Design
- The trend of using swiping interfaces and visual showcases to connect businesses with design agencies presents opportunities for innovation and disruption in the design industry, allowing for more efficient and personalized agency selection.
