In partnership with Ubisoft, Coca-Cola is helping players to unlock unique in-game content for Just Dance Now using a can of Coke. To announce the game's launch and the possibilities that can be unlocked with aid from Coca-Cola, an interactive Dance Off installation was set up with Les Twins.
The installation perfectly ties in with Coca-Cola's Movement Through Happiness campaign, encouraging healthier living and fitness. The Just Dance Now game cam be downloaded easily via a Coca-Cola, Diet Coke and Coke Zero can, although it can also be accessed through your Apple or Android smartphone for free as well. In the Just Dance Now app, the 'Find Your Move' song has been created just for the brand. The campaign combines music, dance, expression and gaming all within a can of Coke.