In partnership with Ubisoft, Coca-Cola is helping players to unlock unique in-game content for Just Dance Now using a can of Coke. To announce the game's launch and the possibilities that can be unlocked with aid from Coca-Cola, an interactive Dance Off installation was set up with Les Twins.
The installation perfectly ties in with Coca-Cola's Movement Through Happiness campaign, encouraging healthier living and fitness. The Just Dance Now game cam be downloaded easily via a Coca-Cola, Diet Coke and Coke Zero can, although it can also be accessed through your Apple or Android smartphone for free as well. In the Just Dance Now app, the 'Find Your Move' song has been created just for the brand. The campaign combines music, dance, expression and gaming all within a can of Coke.
Interactive Dance Installations
More Stats +/-
Fashion Messaging Campaigns
Intensely Fun Workout Apps
Political Food Apps
Film Festival Apps
Tandem Dance Apps
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.