To announce that Krispy Kreme now offers 'Occasions,' a new way to order in large quantities, the company set up a contest that would provide a lucky UK social media user with one big box of donuts. The box of 2,400 glazed donuts is about 10' long and required eight staff members to fill it.
In order to win the Double Hundred Dozen, the contest requires that a business sends a tweet to @krispykremeUK, announcing an upcoming '#BigOccasion' along with their '#OfficeName.' The company with the most retweets will be able to win the 2,400 donuts, which means that there will be more than enough for everyone. The photos of the giant donut box being loaded onto a truck are quite comical, and it would be probably even funnier to see this big box of donuts being delivered to your office in person.
Why This Trend Is Growing
- Large Quantity Orders
- The trend towards ordering food in large quantities for special occasions creates opportunities for businesses that cater to events and parties.
- Social Media Contests
- Social media contests that encourage customer engagement can be a disruptive innovation opportunity for companies to gain exposure and interact with their audience.
- Attention-grabbing Promotions
- Promotions that are unusual or larger-than-life, like Krispy Kreme's giant donut box, can be a way for companies to generate excitement and stand out from competitors.
Industries Being Reshaped
- Event Planning and Catering
- The event planning and catering industry may find new opportunities in catering large-scale events and parties.
- Social Media Marketing
- Companies that specialize in social media marketing can offer creative ways to engage with customers and promote their brand through contests and viral marketing.
- Food and Beverage Retail
- Food and beverage retailers can create attention-grabbing promotional campaigns that generate product hype and increase brand awareness.
