In an effort to showcase the downside of an overly hairy chest, Parissa wax strips are advertising their product with hairy hangers. This ad campaign was designed and conceived by Rethink Canada.
Similar to the clothes hangers one would receive at the dry cleaners made out of wire with a paper triangular print ad, the Parissa ad has a flesh colored paper triangle on the hanger covered in body hair. The hangers were provided to dry cleaning locations for free to "dramatize the downside of chest hair" and promote Parissa wax strips for men. The hangers also encouraged people to go to the Parissa online shop for 25% off on any of the products from their men's hair removal line.