Pedigree's K9FM is a Radio Station with Canine-Friendly Content

 - Sep 30, 2014
References: & creativecriminals
It's often said that pet owners should leave the radio on for their dogs when they leave the house, and Pedigree's dog radio station is far more appealing than human radio. K9FM was specifically designed to keep dogs from getting stressed out when they are home alone. The radio station plays soothing classical music, has dog owners call in from time to time to reach out to a special listener, and features stimulating words and sounds to keep pets stuck at home entertained throughout the day.

In addition to making numerous dogs and their hard-working owners very happy, the K9FM dog radio station for Pedigree by the Colenso BBDO agency in Auckland was named the ORCA winner for June 2014.