Based on its own research that says 6 in 10 dogs experience car anxiety and 75% of owners admit that their dog’s behavior distracts them when driving, car manufacturer Skoda complied a calming playlist for dogs. The Happy Hounds playlist also serves the purpose of announcing Skoda’s sponsorship of Crufts 2023.
This Spotify playlist for dogs was created with the expert help of canine behaviorist Anna Webb, who says, "Emulating the heartbeat is thought by science to offer a calming effect. Small dogs and puppies normally have heart rates of 120 to 160 beats per minute. These songs work as they are not heavy metal or similar genres which is known to disturb sleep patterns in dogs."
What's Driving This Trend
- Dog Anxiety Relief
- Car manufacturers and pet companies may explore ways to further alleviate dogs' anxiety during car rides through music therapy and other innovative solutions.
- Canine Wellness
- There may be opportunities for pet companies to create products and services that cater to the overall wellness of dogs, such as music playlists and relaxing environments.
- Sponsorship Activations
- More brands across different industries may venture into sponsorship activations that cater to the needs of both the pet and their owners, as it can foster deeper brand connection and loyalty.
Who This Affects Most
- Automotive
- Car manufacturers may create more dog-friendly vehicles and features such as built-in speaker systems and calming lighting to accommodate pet owners.
- Pet Care
- Pet companies specializing in dog products and services may collaborate with music therapists and other experts to develop products like calming playlists and relaxation methods for pets, ultimately improving their health and wellness.
- Event Sponsorship
- More industries beyond the pet industry may venture into event sponsorship for pet-related events, such as dog shows and adoption fairs, as it offers unique engagement opportunities with both pets and their owners.
