Cesar Canine Cuisine Launches 'Cesar Hire My Dog' Program
Niko Pajkovic — March 30, 2022 — Marketing
Cesar Canine Cuisine, a dog food brand owned by Mars Pet Nutrition, is launching 'Casar Hire My Dog,' a new national program dedicated to making the world a more dog-friendly place by targeting the workplace. The new program will help pet parents get their dogs "hired."
More specifically, the new program will include an interactive doggy resume builder as well as contest giveaways, which include the chance for dog owners to win a pet-friendly 'Pup-Up Workspace' in their hometown -- a custom kit for building a premium dog-friendly workspace.
“Dogs deserve to be welcomed everywhere, and we know that pet-friendly workplaces can help boost employee morale, increase productivity and improve culture,” said Jean-Paul Jansen, vice president of marketing for Mars Pet Nutrition North America.
Image Credit: Mars Pets
More specifically, the new program will include an interactive doggy resume builder as well as contest giveaways, which include the chance for dog owners to win a pet-friendly 'Pup-Up Workspace' in their hometown -- a custom kit for building a premium dog-friendly workspace.
“Dogs deserve to be welcomed everywhere, and we know that pet-friendly workplaces can help boost employee morale, increase productivity and improve culture,” said Jean-Paul Jansen, vice president of marketing for Mars Pet Nutrition North America.
Image Credit: Mars Pets
Trend Themes
1. Pet-friendly Workspaces - The demand for pet-friendly workspaces is growing, offering an opportunity to create innovative office designs that cater to both employees and their pets.
2. Pet Employment - The concept of dogs being 'hired' in offices can lead to unique employee benefits and ways to incorporate pets into company culture.
3. Remote Work with Pets - Harnessing the trend of remote work, businesses can explore creating pet-focused virtual collaboration tools or remote work policies suitable for pet owners.
Industry Implications
1. Office Design & Furniture - The pet-friendly workspace trend opens up opportunities for office design and furniture companies to create innovative interior solutions for accommodating pets.
2. Pet Tech - Potential for growth in creating pet tech gadgets and applications designed for office use, such as pet monitoring systems or virtual pet meetups.
3. Employee Benefits - Companies can leverage pet-friendly workspaces as a unique employee benefit, resulting in increased employee satisfaction and attracting talent seeking pet-friendly environments.
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