Waiting around for a take out food box is enough to make anyone more than a little impatient, especially if they're really hungry. In order to turn frowns upside down, Ping-Pong.ua decided to turn its ordinary food boxes into ones that were packed with fun.
With the Mood Box, customers receive a special gift box with their food order that contains a surprise. A customer can either pass it along to another person, or keep it and replace the gift with something else that will fit in the box. As a result, in only the span of a month, the brand saw an increase of food orders by 19%. In addition to this, diners could connect with other Ping-Pong.ua customers online, in order to thank the person who sent them a surprise gift.