The fourth season of Homeland is being marketed in very bone-shocking way. Hitting the silver screen on October 4th, 2014, Showtime Networks launched a mobile trailer for the political thriller that simulates the tactile effects of bomb explosions.
Psfk writes, "Homeland’s sensory trailer is the first commercial mobile ad campaign to incorporate haptic technology, which pairs touch sensations (vibrations, rumbling, resistance) with gadgets and virtual reality systems." An intense experience considering that it all takes place in the palm of people's hands, fans will be expecting big things from Homeland this year. The Homeland bomb-simulating phone ad was created by Immersion Corporation, a San Jose-based company specializing in tactile technology, using the company's newest software, TouchSense Engage.
Key Themes Behind This Trend
- Haptic Technology in Ads
- Incorporating touch sensations in mobile ad campaigns can create immersive experiences for consumers.
- Sensory Marketing
- Using sensory elements like vibrations and rumblings can heighten the impact of marketing efforts.
- Mobile Trailers
- Creating interactive mobile trailers for TV shows and movies can generate buzz and anticipation among fans.
Where This Applies
- Advertising
- The incorporation of haptic technology in ads can open up new and innovative ways to engage consumers.
- Entertainment
- Sensory marketing through interactive mobile trailers can serve as a game-changing way to promote TV shows and movies.
- Technology
- Companies specializing in tactile technology can leverage their capabilities to provide unique solutions for businesses in various industries.
