This Domino’s Pizza live video stream was put together for the #DominosMeltdown contest, which would award one lucky Twitter user with free pizza for a year. If there was ever a reason to do something as boring as watch a huge block of ice melt, free pizza for a year might be it.
An ice carving of a pizza delivery man was set up to hold a Domino’s pizza box and the person who guessed when the box dropped was named the winner. As the live video stream started, the ice sculpture was illuminated with blue lights and over time, as more sweets rolled in and things started to heat up, the lights changed to red.
Throughout the lengthy livestream, which lasted over six hours, a closeup of the melting ice sculpture and tweets using the "DominosMeltdown" hashtag were shown in real-time.