The DiGiorno Pi Score Sweepstakes is arriving for the 2022 Super Bowl to offer fans a way to win free pizza in the event of a specific score being set. The sweepstakes works by having consumers simply enter online by February 13, 2022 and potentially enjoy a prize if the Big Game hits a Pi-inspired score of 3-14 or 14-3. 1,500 winners will be selected at random if the score is hit and will receive a coupon good for one free pizza from the brand.
The DiGiorno Pi Score Sweepstakes is being launched alongside the Pi Props sweepstakes that will see an additional 267 free pizzas awarded at random if specific moments are witnessed at the game. This includes any player finishing the game with precisely 314 passing yards, more than 3.14 total turnovers during the game or any scoring drive that takes exactly three-minutes-and-14-seconds.
Image Credit: DiGiorno Pizza
Key Themes Behind This Trend
- Online Sweepstakes
- Businesses can offer online sweepstakes to increase engagement and attract new customers.
- Promotions Tied to Live Events
- Businesses can take advantage of live events to create promotional campaigns that generate excitement and increase brand loyalty.
- Rewarding Specific Outcomes
- Businesses can attract and retain customers by offering promotions that reward specific outcomes, such as hitting a certain score or achieving a particular milestone.
Where This Applies
- Food and Beverage
- Restaurants and food brands can use promotions tied to live events, like the Super Bowl, to boost sales and attract new customers.
- Marketing and Advertising
- Advertising agencies can help businesses create innovative promotional campaigns that engage customers and build brand loyalty.
- Sports and Entertainment
- Sports and entertainment companies can use promotions like the DiGiorno Pi Score Sweepstakes to increase fan engagement and create a memorable experience.
