A football striking one of the two uprights or the crossbar can be a game-changing moment, either bringing celebration or heartbreak and for the Super Bowl LVIII, DiGiorno Doinks will turn these unpredictable moments into something that fans can cheer for. Fans can enter for a chance to win free DiGiorno pizza if a kick hits an upright or the crossbar, causing a "doink," at any point during the Big Game on February 11th.
During the Super Bowl, pizza lovers will want to look out for field goals or extra point attempts to see if the football makes contact with an upright or a crossbar, and lucky winners will be chosen at random to get a coupon redeemable for a free DiGiorno pizza.
Key Themes Behind This Trend
- Interactive Sports Promotions
- DiGiorno Doinks turns unpredictable moments into something for fans to cheer for at the Super Bowl.
- Experiential Marketing
- Pizza lovers can win free DiGiorno pizza by keeping an eye out for unique interactions during the Big Game.
- Gamification in Advertising
- DiGiorno engages fans by offering a chance to win free pizza if a kick hits an upright or the crossbar during the Super Bowl.
Where This Applies
- Food & Beverage
- DiGiorno leverages pizza promotions to engage consumers during major sports events.
- Marketing & Advertising
- Experiential campaigns like DiGiorno Doinks create unique and interactive brand experiences.
- Entertainment & Sports
- Interactive promotions during highly anticipated events like the Super Bowl provide opportunities for brand engagement.
