With help from London-based illustrator Jose Mendez, PopChips UK is hosting an interactive online campaign by the name of #PopMyLunch.
Simply, the aim of the campaign is to show how these chips are able to put the fun back into lunch. Social media users who take a picture of their bland lunches and tag it with the campaign hashtag get the chance to have the image reworked by Mendez. This campaign across Facebook, Twitter and Instagram is taking place over the next couple weeks, providing fans in the UK with personalized drawings to remind them that lunch is a time to enjoy food rather than quickly make it disappear. Although the illustrations have to be turned around at a quick rate, they still have plenty of charm, which will make even more people want to have one to call their own.