With help from London-based illustrator Jose Mendez, PopChips UK is hosting an interactive online campaign by the name of #PopMyLunch.
Simply, the aim of the campaign is to show how these chips are able to put the fun back into lunch. Social media users who take a picture of their bland lunches and tag it with the campaign hashtag get the chance to have the image reworked by Mendez. This campaign across Facebook, Twitter and Instagram is taking place over the next couple weeks, providing fans in the UK with personalized drawings to remind them that lunch is a time to enjoy food rather than quickly make it disappear. Although the illustrations have to be turned around at a quick rate, they still have plenty of charm, which will make even more people want to have one to call their own.
What's Driving This Trend
- Interactive Social Media Campaigns
- Companies can utilize illustrators and user-generated content to create interactive social media campaigns that engage fans and promote their products.
- Personalized Marketing
- Personalizing user-generated content can help companies differentiate themselves from their competitors and create a memorable experience for consumers.
- Revitalizing Consumer Habits
- Through innovative marketing campaigns, companies can remind consumers to take the time to enjoy their food and change their lunchtime habits.
Who This Affects Most
- Food and Snack Industry
- Food and snack companies can utilize interactive social media campaigns to engage with consumers and promote the enjoyment of their products.
- Illustration and Design Industry
- Illustrators and designers can provide their services to companies for personalized marketing campaigns, creating unique and memorable content.
- Marketing and Advertising Industry
- Marketing and advertising agencies with expertise in social media can help companies develop and execute innovative campaigns that engage consumers and promote their products.
