When Volkswagen displayed its Pink Beetle concept at the 2015 New York Auto Show, it quickly became a social media sensation. At the time, the limited-edition model was only known as the Pink Color Edition, but it has since been re-named with help from social media users—the #PinkBeetle is now the first vehicle that is officially named after its own hashtag.
The 2017 Volkswagen #PinkBeetle is set to go on sale in limited quantities this fall. The striking pink vehicle will be available as either a coupe or a convertible and features a stylish plaid interior, an MIB II infotainment system and compatibility with Apple CarPlay and Android Auto.
Already, the naming of the car has played a huge part in reviving interest in the iconic Volkswagen Beetle model, especially among a new generation of drivers.