With the goal of making the classic newspaper obituary more personal, Mexican funeral home Funerarias J. García López released the 'Interactive Obituary.' Each Interactive Obituary is composed of some text and a QR code. Readers can scan the code with their smartphones in order to access a short video that celebrates the deceased's life. The video is composed of photos and phrases that provide a snapshot of that person's life.
The Interactive Obituary was created by Mexican ad agency Ganem Group in order to help newspaper obituary postings achieve their true purpose. With only a short blurb and a birth and death date, traditional postings don't do much to celebrate the life of the dead. With the Interactive Obituary, viewers can actually learn about the life of the deceased.
Animated Obituary Ads
More Stats +/-
5 DAYS LEFT to Save Up to 70% on Future Festival
Toasted Sidekick Campaigns
Powerful Cleaning Campaigns
Speaking Window Campaigns
Lipstick Kiss-Collecting Campaigns