To promote its new Gin Cucumber Lemonade, Hendrick's created a cool and refreshing scented bus shelter installation that highlights the key ingredients in its summer spirit. The dressed-up bus shelter provides relief from the heat of the sun with a canopy made up of an upside-down bed of roses, while the aroma of roses and cucumbers lingers in the air.
A total delight for the senses, the scented bus shelter plays with bright and uplifting colors to liven daily commutes. With Portals to the Peculiar, Hendrick's turns ordinary moments like waiting for the bus into opportunities to inspire awe and wonder. Spaces, the advertising agency responsible for working with Hendrick’s on this campaign, says that: “Having escaped the mundane and experienced delightful moments of peculiarity, our curious gin drinkers left with a greater appreciation of the delectable taste of Hendrick’s.”