European Voyages travel agency is using the natural curiosity people have about the human body to their advantage. By creating 3D interactive billboards of oversized parts of the body, they are hoping to entice the people walking by. Billboards are easily overlooked in today's ad over-saturated society, so this interactive approach is certainly attention-grabbing.
Placed in locations all over Paris, the billboards include an opera singing mouth, Marilyn Monroe's iconic legs and flowing dress, a sudsed up rugby player and a hairy, disco dancing chest. The advertising campaign is part of a ticket deal from Voyages travel agency, which promotes a train ticket and show tickets combo pack. Dubbed 'Instant V,' this campaign means to bring people closer to their passions.