European Voyages travel agency is using the natural curiosity people have about the human body to their advantage. By creating 3D interactive billboards of oversized parts of the body, they are hoping to entice the people walking by. Billboards are easily overlooked in today's ad over-saturated society, so this interactive approach is certainly attention-grabbing.
Placed in locations all over Paris, the billboards include an opera singing mouth, Marilyn Monroe's iconic legs and flowing dress, a sudsed up rugby player and a hairy, disco dancing chest. The advertising campaign is part of a ticket deal from Voyages travel agency, which promotes a train ticket and show tickets combo pack. Dubbed 'Instant V,' this campaign means to bring people closer to their passions.
What's Driving This Trend
- Interactive Billboards
- Creating 3D interactive billboards engages people's curiosity and grabs their attention in today's ad over-saturated society.
- Experiential Advertising
- Using oversized body parts in billboards offers a unique and memorable experience, promoting the travel agency's ticket deal.
- Creative Marketing Campaigns
- Innovative campaigns like 'Instant V' bridge the gap between advertising and entertainment, bringing people closer to their passions.
Who This Affects Most
- Travel and Tourism
- The travel agency industry can leverage interactive advertising to entice potential customers and promote their ticket offerings.
- Outdoor Advertising
- The outdoor advertising industry can explore new avenues of engaging consumers by incorporating interactive elements into billboards.
- Entertainment
- The entertainment industry can collaborate with travel agencies to create unique experiences that combine travel and show tickets.
