In order to show off the features of its Adaptive Cruise Control, Volkswagen took to the streets to show the importance of keeping a safe distance. Since it's not easy to show off the benefits of this technology without it actually being at work in a car, Volkswagen set up an interactive bus advertisement to give drivers a warning if they are at risk for collision.
The ad on the back of the bus provides a reading of the car's distance that is following directly behind it, making the features of the Adaptive Cruise Control very apparent. By putting this technology to work, non-VW drivers are better able to get a sense of their own driving habits and how the ACC technology could potentially be life-saving one day.
Key Themes Behind This Trend
- Interactive Advertising
- Opportunity to create interactive advertisements that showcase technology features and engage with consumers in a unique way.
- Safety Technology
- Increasing demand for technologies that promote safe driving and prevent collisions.
- Experiential Marketing
- Growing trend of using interactive experiences to create memorable marketing campaigns.
Where This Applies
- Automotive
- Opportunity to integrate advanced safety technologies into vehicles and enhance the driving experience.
- Advertising
- Opportunity to develop innovative advertising strategies that combine technology and experiential marketing.
- Technology
- Opportunity to develop new safety technologies and solutions that promote safe driving.
