Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Mark's Interactive Advertisements Announce Better Sales with Colder Weather

 - Feb 5, 2015
References: marks & marketingmag
When the temperature is already in the negatives and you're struggling to stay warm, it's not often that you wish it would get any colder—unless you're staring at this interactive advertisement from Mark's. Billboards were set up across multiple locations in Toronto, transforming digital bus shelter ads into places where consumers could keep an eye on sales. As the temperature dropped, the sale percentages increased. For instance, at -15°C, Mark's ran a promotion for the day of 15% off storewide. 'The colder it gets, the more you save' campaign is running throughout the month of February, turning gripes about the cold weather into wishes that it would stay frosty a little bit longer.

Taking inspiration from this style of campaign, Mark's is considering other location-specific marketing, such as promotions that coincide with heavy rainfall in Vancouver or snowfall in Calgary.