Of all the Times Square billboards that compete for attention, sometimes bigger really is better. Google recently installed an impossible-to-miss billboard ad on Broadway, which spans an entire block. The massive ad is powered by a Mitsubishi Electric display and has a 4K display resolution that comes from 15 million individual pixels. As for what's being displayed on the billboard, Google is using it to host a playable Android game where members of the public can customize their own 'Androidify' characters by dressing them up, and then get the custom Android characters printed on postcards and t-shirts as souvenirs on site.
In the future, as well as using this gigantic ad space to promote its own products, Google will be donating space to non-profit organizations like Charity Water and WWF.
Key Themes Behind This Trend
- Interactive Billboards
- The trend for interactive billboards powered by advanced display technology can be capitalized upon by the advertising industry by creating immersive ad experiences for users and boosting brand engagement.
- Playful Marketing
- Interactive billboards that allow users to participate in the brand's marketing can be used to create a playful brand identity and foster a deeper connection with consumers.
- Digital Souvenirs
- The idea of printing custom souvenirs on-site at events using digital technology can be utilized by the events and tourism industry to create unique experiences for attendees.
Where This Applies
- Advertising
- The advertising industry can utilize interactive billboards to create immersive ad experiences for users and boost brand engagement.
- Marketing
- Interactive billboards can be used by the marketing industry to create a playful brand identity and foster a deeper connection with consumers.
- Events and Tourism
- The events and tourism industry can utilize digital technology to create unique experiences for attendees by printing custom souvenirs on-site at events.
