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19 Regional Advertising Examples

From Targeted Highway Billboards to Localized Fitness Campaigns

— January 7, 2016 — Marketing
These examples of regional advertising rely on their immediate surroundings to communicate a campaign message to the population of a specific geographic location.

Location-specific billboards offer some of the easiest ways to engage local groups. For instance, there are now several brands that play with local pop culture, such as references to Toronto's own Drake as the city's '6 God.' In a similar, but less obvious way, Nike Toronto also created a series of billboards that target the community's female runners, comically remarking on the neighborhood's population of oversized raccoon.

On a larger scale, Marvel and Disney teamed up to execute projection mapping technology displays on a number of iconic London landmarks. While many location-specific ads would only be relevant and appealing to locals, at this size, the projections dazzled both locals and tourists.

While many brands and marketers are making the most of proximity marketing with innovations like beacons, these simple regional advertising examples demonstrate that technology does not always need to be involved to create successful location-specific marketing strategies.
7
Score
Popularity
Activity
Freshness
19
Voice-Activated Beer Fridges
Voice-Activated Beer Fridges
Molson's Clever Fridge Only Unlocks with Voice Translation
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18
Dystopian Tribute Billboards
Dystopian Tribute Billboards
Hunger Games Posters Around the World are Inspiring People to #UNITE
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17
Comical Credit Ads
Comical Credit Ads
Interac's Funny Winter Ads Make the Most of Canada's Cold Season
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16
Edible Landmark Pastries
Edible Landmark Pastries
These Pastry Sculptures Mark the Launch of the Pastry Paradise App
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15
Illuminated Election Landmarks
Illuminated Election Landmarks
Facebook Uses the London Eye at Night to Show Election Engagement
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14
Omniscient Rapper Billboards
Omniscient Rapper Billboards
This Massive Toronto Album Teaser Calls Drake "The 6 God"
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13
Beat-Up Cab Installations
Beat-Up Cab Installations
This Promotional Marketing Stunt Takes an Axe to an NYC Cab
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12
Rapper-Referencing Religion Billboards
Rapper-Referencing Religion Billboards
The Drake-Themed Church Sign Reaches Out to Young Audiences
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11
Illusory Coin Photography
Illusory Coin Photography
The Royal Mint Unveils Limited Edition Coins with a Playful Photo Series
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10
Nationwide Scavenger Hunts
Nationwide Scavenger Hunts
Virgin Trains Recently Launched a Where's Wally Hunt Across the UK
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9
Superhero Projection Stunts
Superhero Projection Stunts
This Toy Ad Takes Projected Characters on a Journey Through London
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8
Flavorful Firework Displays
Flavorful Firework Displays
This 2014 New Year's Fireworks Display Incorporated Taste and Smell
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7
Interactive Balloon Portraits
Interactive Balloon Portraits
This Old Navy Ad Turns Your Selfies into Balloon Art
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6
Sporty Holographic Projections
Sporty Holographic Projections
O2's England Rugby Campaign Wear the Rose Rallies Team Spirit
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5
Airline Aerial Laser Ads
Airline Aerial Laser Ads
Air France Sends an Ad Campaign Celebrating their 80th Anniversary
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4
Londoner Narrative Billboards
Londoner Narrative Billboards
This Billboard Campaign Tells the Sad Stories of Former Londoners
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3
Localized Fitness Campaigns
Localized Fitness Campaigns
The Nike Toronto Billboards Specifically Target Female Runners
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2
Street Party Dessert Launches
Street Party Dessert Launches
Magnum Launched Two New Ice Creams with a London Street Party
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1
Climatic Sale Ads
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
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