Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

From Targeted Highway Billboards to Localized Fitness Campaigns

 - Jan 7, 2016
These examples of regional advertising rely on their immediate surroundings to communicate a campaign message to the population of a specific geographic location.

Location-specific billboards offer some of the easiest ways to engage local groups. For instance, there are now several brands that play with local pop culture, such as references to Toronto's own Drake as the city's '6 God.' In a similar, but less obvious way, Nike Toronto also created a series of billboards that target the community's female runners, comically remarking on the neighborhood's population of oversized raccoon.

On a larger scale, Marvel and Disney teamed up to execute projection mapping technology displays on a number of iconic London landmarks. While many location-specific ads would only be relevant and appealing to locals, at this size, the projections dazzled both locals and tourists.

While many brands and marketers are making the most of proximity marketing with innovations like beacons, these simple regional advertising examples demonstrate that technology does not always need to be involved to create successful location-specific marketing strategies.