Virgin Trains recently launched the nationwide Where's Wally Hunt, a fun contest campaign in the form of a six-week long scavenger hunt. For the dynamic campaign, Virgin Trains has sent one hundred Where's Wally replicas out across the UK for six weeks and is hoping they will have some help in spotting them.
Once an individual has found as many Wally's as they can, they can tweet the number to @VirginTrains using the hashtag #FoundWally before August 31. The contest can also be entered via the Virgin Trains Facebook page. Winners will be gifted with a luxury Virgin Trains weekend escape to London that includes tickets to such attractions as the London Eye and Madame Tussauds.
The Where's Wally Hunt is a particularly well-timed interactive contest, as it is targeted at families traveling over the summer holidays.