Virgin Australia Airlines launches the new 'Middle Seat Lottery' that is starting next year on April 23rd, where participants over the age of 18 can fill up the usually less desirable middle seats. A draw is held on a weekly basis with AU$230,000 up for the winning.
The new promotional campaign features new prizes and it includes a cruise throughout the Caribbean, a night vacation to Cairns, and more. Many of these include their funded flights, experiences of a pub crawl, bungee jumping, and lodging. It also appeals to soccer fans as the weekly winners can be flown out to the Australian Football League Grand Final along with other prizes such as the Platinum Velocity member status.
Image Credit: Virgin Australia
What Makes This Trend Stand Out
- Experiential Prize Flight Raffles
- Companies can launch raffles or lotteries for customers with experiential prizes to create a unique and fun marketing campaign.
- Social Media Promotions
- Companies can promote their raffles through social media to increase awareness and engagement with their following.
- Gamification Marketing
- Companies can gamify their marketing campaigns through raffles, lotteries, and prizes to create a more engaging and interactive experience for their customers.
Sectors Adopting This
- Hospitality
- Hotels and resorts can benefit from launching similar raffles or lotteries to promote their locations and experiences.
- Airlines
- Airlines can use experiential prize flight raffles to incentivize customers to choose middle seats or to boost loyalty among customers.
- Marketing and Advertising
- Marketing and advertising agencies can assist businesses in creating unique raffle and lottery campaigns to promote products or services.
