This Old Navy ad celebrates the brand's 20th anniversary with a Selfiebration. In order to make use of the Selfiebration Machine, Old Navy is encouraging people on social media to snap a selfie and make a wish, making sure to include the #Selfiebration tag in a tweet.
From there, the Selfiebration Machine gets to work, turning a photo of your face into a piece of balloon art on a 15' tall wall. While the campaign is running throughout the month of October, the machines will be set up in places like Times Square in NYC and Los Angeles' Hollywood & Highland Center so that there will be thousands of eyes on the inflated balloon portraits. Since there will be tons of selfies contributed to the project, the impressive machine will cycle through different photos at a rate of 30 seconds, meaning you'll have only about 10 seconds to capture a picture of your selfie recreated in balloons with the Selfiebration Machine.