Ahead of their first home game in the RBS 6 Nations tournament against Italy on Valentine's Day 2015, the England rugby team is sure to have the country rallying around them as O2 kicks off an inventive campaign across the country.
To stay up throughout the week leading up to the first game, O2 has projected the England rugby team English rose jersey on landmark statues in 9 cities across the country. The holographic projections will be featured on statues in English cities, including Bath, Gloucester, Leicester, London, Manchester, Newcastle and more.
In the spirit of the season and a further nod to their iconic jerseys, O2 will be giving out 20,000 rose corsages at the England versus Italy match.
O2's England Rugby Campaign Wear the Rose Rallies Team Spirit
Rebecca Byers — February 12, 2015 — Marketing