Sporty Holographic Projections

O2's England Rugby Campaign Wear the Rose Rallies Team Spirit

Ahead of their first home game in the RBS 6 Nations tournament against Italy on Valentine's Day 2015, the England rugby team is sure to have the country rallying around them as O2 kicks off an inventive campaign across the country.

To stay up throughout the week leading up to the first game, O2 has projected the England rugby team English rose jersey on landmark statues in 9 cities across the country. The holographic projections will be featured on statues in English cities, including Bath, Gloucester, Leicester, London, Manchester, Newcastle and more.

In the spirit of the season and a further nod to their iconic jerseys, O2 will be giving out 20,000 rose corsages at the England versus Italy match.

Holographic Projections
Disruptive innovation opportunity: Explore holographic projections in advertising campaigns to create immersive brand experiences.
Event-focused Marketing
Disruptive innovation opportunity: Develop unique marketing strategies that combine events and branding to engage and rally audiences.
Augmented Reality Activations
Disruptive innovation opportunity: Utilize augmented reality to enhance live events and create interactive experiences for spectators.

Where This Applies

Advertising
Disruptive innovation opportunity: Incorporate holographic projections into advertising campaigns to captivate consumers and differentiate brands.
Sports Marketing
Disruptive innovation opportunity: Combine event-focused marketing with sports to create memorable experiences and maximize brand exposure.
Technology
Disruptive innovation opportunity: Develop advanced augmented reality solutions for live events and sports activations to revolutionize audience engagement.
SCORE
3.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 37%
Activity 56%
Freshness 8%

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