Molson recently teamed up with Google to design a clever fridge that only unlocks when users utter the phrase "I am Canadian." Playing off of Molson's longtime slogan, the new fridge is part of a campaign to help celebrate Canada's national birthday on July 1st.
Borrowing technology from Google, Molson designed a beer fridge that only unlocks via voice translation. The clever fridge uses Google’s Speech Recognition API to identify voice input in a multitude of different languages. The fridge is designed to only unlock when it recognizes users saying the phrase: "I Am Canadian." Once users say these magic words, the fridge will open to reveal a plethora of Molson Canadian beers.
While the fridge is currently part of a promotional campaign, it will appear in functional form this summer to celebrate the PanAm games in Toronto.
What Makes This Trend Stand Out
- Voice Recognition Fridge
- Innovative use of technology to create a fridge that only unlocks with voice recognition technology. Potential to expand the use of voice recognition in refrigeration technologies.
- Multilingual Voice Recognition Technology
- Special technology that recognizes input in multiple languages. Potential to expand its use in other applications that require multilingual input, like home appliances, automotive industry and healthcare sector.
- Personalized Promotional Products
- Marketing campaigns that personalize promotional products. Potential for increased brand recognition and customer engagement through customized campaigns.
Sectors Adopting This
- Food and Beverage
- Use of innovative technology such as voice recognition to improve user experience in the food and beverage industry, including refrigeration technologies, vending machines, and home appliance integration.
- Marketing and Advertising
- Innovative marketing campaign strategies that utilize new technologies to personalize promotional products and increase customer engagement. Opportunity to create personalized experiences for consumers across various industries.
- Language Translation
- The use of voice recognition technology to recognize input in multiple languages has potential applications in industries that require multilingual input, including the automotive industry, healthcare sector, and government services.
