The Michelob ULTRA Fridge+ creates an unlikely intersection between working out and drinking beer. Known for its ability to defy the conventional sense of wellness since its inception consistently, Michelob continues its legacy by redefining the way we interact with fridges.
The brand's new product is a beer fridge that also serves as an interactive workout system. Users can participate in a follow-along workout on the fridge's screen facade while their beers chill on the inside. The workout beer fridge comes with a full suite of fitness gear, including the ULTRA Studs Stepper, the ULTRA HIIT Conesters, and the ULTRA Beer Roller. This home gym combines the best of leisure and wellness for a well-rounded lifestyle.
Image Credit: Michelob ULTRA Fridge+