In order to make the most of the summer months, many brands are playing up the intense heat as a sales tool with these August 2015 interactive marketing ideas.
Many of these inventive summer marketing campaigns are designed to help consumers cool off in one way or another, whether it's with a giant urban waterslide, a billboard that dispenses free frozen treats or a pop-up outdoor picnic.
Other interactive outdoor campaigns include scavenger hunts, fishing competitions and camps that push people to enjoy summer while it is still around. Playing up the idea of being swept up in a spontaneous summer activities, Tequila CAZADORES hosted a 'Live Summer Unscripted' contest, while Graubünden tourism was promoted in a similar way with an interactive billboard that challenged people to say "yes" to adventure.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
