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Top 75 Interactive Ideas in August

From Custom Dessert Campaigns to Tiny Movie Tickets

— August 30, 2015 — Marketing
In order to make the most of the summer months, many brands are playing up the intense heat as a sales tool with these August 2015 interactive marketing ideas.

Many of these inventive summer marketing campaigns are designed to help consumers cool off in one way or another, whether it's with a giant urban waterslide, a billboard that dispenses free frozen treats or a pop-up outdoor picnic.

Other interactive outdoor campaigns include scavenger hunts, fishing competitions and camps that push people to enjoy summer while it is still around. Playing up the idea of being swept up in a spontaneous summer activities, Tequila CAZADORES hosted a 'Live Summer Unscripted' contest, while Graubünden tourism was promoted in a similar way with an interactive billboard that challenged people to say "yes" to adventure.
6.4
Score
Popularity
Activity
Freshness
75
Searchable Annotated Video Platforms
Searchable Annotated Video Platforms
Video Plugin ClipMine Lets Creators Tag Content Within Videos
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74
Assistive Safety Ads
Assistive Safety Ads
Toyota Promotes In-Car Safety with the Help of Siri
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73
Classical Cartoon Apps
Classical Cartoon Apps
The Brazilian Symphony Orchestra's App Introduces Classical Music for Kids
<
72
$1 Million Fishing Challenges
$1 Million Fishing Challenges
Tourism NT is Promising a Cash Prize for Catching a Winning Fish
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71
Humanity-Honoring Cola Ads
Humanity-Honoring Cola Ads
This Vending Machine Encourages People to Share by Giving Two Bottles
<
70
Candy Brand Auctions
Candy Brand Auctions
Skittles' Web Auction Lets Fans Bid for Collectibles with Social Media Likes
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69
Sensual Liquor Livestreams
Sensual Liquor Livestreams
St Germain Uses Periscope for Mysterious Media Streaming Marketing
<
68
Messenger Music Services
Messenger Music Services
The LINE Music Service Gives Mobile Users Listeners Freedom of Choice
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67
Creepy Privacy Ads
Creepy Privacy Ads
Innocence in Danger Uses Unsettling Ad Retargeting to Build Privacy Awareness
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66
Livestreaming Flight Campaigns
Livestreaming Flight Campaigns
Turkish Airlines Makes Everyone a Passenger with Periscope
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65
Virtual Reality Sports Ads
Virtual Reality Sports Ads
This Interactive Ad Promotes Nike's Hypervenom Phantom II Kicks
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64
Buzzworthy Delivery Drones
Buzzworthy Delivery Drones
Taiwan Beer Uses Delivery by Drone to Promote a New Honey Beer
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63
Targeted Hockey Campaigns
Targeted Hockey Campaigns
This Sport Marketing Campaign Led Hockey Fans to Parties and Prizes
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62
Loyalty-Testing ATMs
Loyalty-Testing ATMs
FNB's Machines Encourage Non-Customers to Switch Banks at a Critical Moment
<
61
Text-Based Talkshow Games
Text-Based Talkshow Games
The Stephen Colbert Late Show is Promoted with an Adventure Game
<
60
Cocktail Photography Campaigns
Cocktail Photography Campaigns
Sauza's Pitcher Perfect Picture Shares How to Take Photos of Drinks
<
59
Surprise Travel Sweepstakes
Surprise Travel Sweepstakes
Tequila CAZADORES is Hosting an 'Unscripted' Summer Travel Contest
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58
First-Person Soccer Videos
First-Person Soccer Videos
Nike's Virtual Reality Video Lets Fans Feel 'The Neymar Jr. Effect'
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57
Co-Branded Music Campaigns
Co-Branded Music Campaigns
Spotify x Jim Beam's 'Respect the Craft' Supports of Emerging Artists
<
56
Experiential Car Shares
Experiential Car Shares
Ford's Car-Sharing Program Introduces the Benefits of Resource Splitting
<
55
Low-Calorie Breakfast Pop-Ups
Low-Calorie Breakfast Pop-Ups
Miele's Greaseless Spoon Cafe Serves Eats Under 533 Calories
<
54
24-Hour Test Drives
24-Hour Test Drives
Buick's '24 Hours of Happiness' Test Drive Encourages Wellness on the Road
<
53
Tiny Movie Tickets
Tiny Movie Tickets
People Who Found These Small Tickets Were Treated to a Free Ant-Man Screening
<
52
Fan-Created TV Branding
Fan-Created TV Branding
'I Am My MTV' Broadcasts Visuals Inspired by Viewer Content
<
51
Female Community Platforms
Female Community Platforms
Vice's 'Broadly' Platform Celebrates Female Culture News
<
50
Voice-Activated Beer Fridges
Voice-Activated Beer Fridges
Molson's Clever Fridge Only Unlocks with Voice Translation
<
49
Interactive Drinking Ads
Interactive Drinking Ads
With a Smartphone and Shazam, People Can "Drink" These Coca-Cola Ads
<
48
Dessert Alert Beacons
Dessert Alert Beacons
Magnum and Tesco Team Up for an Enticing Ice Cream Promotion
<
47
Interactive Music Tables
Interactive Music Tables
KFC's Interactive Sound Bite Table Creates a Personal Listening Hub
<
46
Augmented Appliance Apps
Augmented Appliance Apps
Heineken Helps Consumers Visualize Where to Place 'The Sub' at Home
<
45
Immersive Horror Videos
Immersive Horror Videos
This Promotional Game Lets User Choose Their Own Terrifying Adventure
<
44
Branded Cat Camps
Branded Cat Camps
The Purina ONE Cat Camp is an Immersive Pop-Up for Feline Friends
<
43
Digital Burger Giveaway Campaigns
Digital Burger Giveaway Campaigns
TGI Fridays is Boosting Business Through Shareable Discounts
<
42
Blood-Bartering Tickets
Blood-Bartering Tickets
The Untold Festival Offers Free Tickets as a Reason to Donate Blood
<
41
Sweat-Activated Drink Dispensers
Sweat-Activated Drink Dispensers
Gatorade's Drink Vending Machine Only Serves People Who Sweat
<
40
Ridesharing Test Drives
Ridesharing Test Drives
Volkswagen's Vehicle Test Drive Can Be Ordered Through Uber
<
39
Hip Monochromatic Bars
Hip Monochromatic Bars
Bulmers' Black and White Bar is Completely Devoid of Color
<
38
Nationwide Scavenger Hunts
Nationwide Scavenger Hunts
Virgin Trains Recently Launched a Where's Wally Hunt Across the UK
<
37
Interactive Yodeling Billboards
Interactive Yodeling Billboards
This Tourism Marketing Stunt Has People Yodel for a Trip
<
36
Insect-Infused Dessert Promotions
Insect-Infused Dessert Promotions
The Economist is Dishing Out a Unique Retail Marketing Stunt
<
35
Game Board Wine Labels
Game Board Wine Labels
This Game-Like Wine Label Lets Consumers Play Tic-Tac-Toe & Decide Who Pays
<
34
Mindful Beauty Bars
Mindful Beauty Bars
Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
<
33
Engaging Brand Concerts
Engaging Brand Concerts
The Honda Stage Experience Helps Fans Connect with Music Live and Online
<
32
Ice Cream-Dispensing Billboards
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
<
31
Virtual Kimono Fittings
Virtual Kimono Fittings
The Matsuya Department Store Now Offers a Virtual Fitting Service
<
30
Oral Health Challenges
Oral Health Challenges
Listerine is Trying to Reverse Early Gum Disease and Promote Their Product
<
29
Discarded Furniture Ads
Discarded Furniture Ads
Leon's Furniture Marketing Stunt Capitalizes on Monthly Moving Days
<
28
Branded Meditation Podcasts
Branded Meditation Podcasts
Lululemon's Guided Meditation Podcasts Inspire Introspection
<
27
Six-Car Showrooms
Six-Car Showrooms
RMB Automotive's Intimate Renault Store Shows Off Select Vehicles
<
26
Moving Thread Billboards
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
<
25
Social Drink Billboards
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
<
24
Insect-Infused Pop-Up Eateries
Insect-Infused Pop-Up Eateries
Rentokil's Traveling 'Pestaurant' Celebrates the Brand's 80 Years
<
23
Donut Brand Pop-Up Picnics
Donut Brand Pop-Up Picnics
Krispy Kreme Threw a Summer-Themed Picnic on a Sunny London Rooftop
<
22
VR Cricket Experiences
VR Cricket Experiences
'A Proper Ball' is a VR Event from Yorkshire Tea and the ECB
<
21
Crowdsourced Pop-Up Beauty Shops
Crowdsourced Pop-Up Beauty Shops
Birchbox is Letting Fans Decide the Location of Its Pop-Up Shops
<
20
Street Party Dessert Launches
Street Party Dessert Launches
Magnum Launched Two New Ice Creams with a London Street Party
<
19
Exercise-Dependendant Water Machines
Exercise-Dependendant Water Machines
This Machine Requires Users to Run for Clean Drinking Water
<
18
Airport Automotive Dealerships
Airport Automotive Dealerships
Japan's Haneda Airport Will Host an Interactive Mercedes-Benz Shop
<
17
Rejuvenating Festival Stations
Rejuvenating Festival Stations
Zappos' 'Escape' Wanderlust Festival Booth Revives People & Phones
<
16
Custom Dessert Campaigns
Custom Dessert Campaigns
Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
<
15
Social Travel Ads
Social Travel Ads
Loews Hotels' 'Travel for Real' Campaign Uses Authentic Instagram Photos
<
14
Food Origins-Exposing Ads
Food Origins-Exposing Ads
'System U' Grocers Created Video Ads of Food Origins in Supermarkets
<
13
Upscale Fast Food Pop-ups
Upscale Fast Food Pop-ups
McDonald’s is Set to Launch an Exclusive Pop-up Restaurant in Japan
<
12
Pop-Up Seaside Dealerships
Pop-Up Seaside Dealerships
Tesla's Temporary Car Store Travels to Luxurious Summer Resorts
<
11
Interactive Electronics Stores
Interactive Electronics Stores
This New Target Store Will Focus Excessively on Smart Devices
<
10
Experiential Coffee Boutiques
Experiential Coffee Boutiques
Nespresso's Flagship Coffee Store Encourages Tasting and Discovery
<
9
Virtual Flight Experiences
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
<
8
Savory Cocktail Pop-Up Bars
Savory Cocktail Pop-Up Bars
Crackers Brand Jacob's Hosted a Snacktail Bar in London's Soho
<
7
Giant Outdoor Ball Pits
Giant Outdoor Ball Pits
This Ball Pool Was Part of a Promotional Event for a New IKEA Store
<
6
Opulent Champagne Eatery Pop-Ups
Opulent Champagne Eatery Pop-Ups
Krug Champagne Created an Upscale Fish & Chips Pop-Up for London
<
5
Sensorial Coffee Bar Pop-Ups
Sensorial Coffee Bar Pop-Ups
The Nespresso Connoisseur Club Experience is Multifaceted
<
4
Wizardly Brand Activations
Wizardly Brand Activations
This Diagon Alley Event Took Place at London's King's Cross Station
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3
Ice Cream Bar Pop-Ups
Ice Cream Bar Pop-Ups
Magnum's London Pleasure Store Lets You Customize Your Own Dessert
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2
Enchanting Garden Pop-Ups
Enchanting Garden Pop-Ups
The Comfort Intense Garden Showcases the Brand's New Fragrances
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1
Urban Water Slide Events
Urban Water Slide Events
Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
<