Magnum's London Pleasure Store recently returned to the English capital, this time as a much talked about outpost in Covent Garden. The branded location follows a highly successful pop-up in Selfridge's in 2014.
The new London Pleasure Store from Unilever's Magnum features several sculptures of classic pink and black varieties, conceived to promote the brand's latest flavors, pink raspberry and black espresso.
The sleek new location features the customizable ice cream bar buffet, with over-the-top, indulgent ingredients such as rose petals, black lava sea salt, white chocolate and much more.
The Covent Garden Magnum pop-up will remain open until August 30, 2015. Next door, a promotion is ongoing that will be giving away 60 Magnum-inspired necklaces designed by Holly Fulton.