Design student Santiago Arraz has designed a game-like wine label as a prototype that adds a tic-tac-toe board to each bottle. The idea for this label is to encourage consumers to partake in a playful game in order to decide who buys the wine.
While the game can simply be played for fun as well, the increased competitive vibe is a fun way to increase the humor of this packaging. The tic-tac-toe board on the bottle is placed on chalkboard material. The phrase "who pays?" is written above the game board.
This creative game-like wine label is a fun way to increase consumer happiness and overall joy. The bottle of Spanish Boulanger wine is completely black with the white lettering, white game board and the name of the brand, which is located at the base of the bottle.