The Singapore-based non-profit organization 'Lien AID' recently held a campaign to demonstrate how difficult it can be for many people in the world to access clean drinking water. In many parts of the world, people must travel long distances to find a source of clean water. Lien AID's new campaign sought to educate the Singapore public about how difficult it is for rural people to access water.
The campaign was held on World Water Day and it involved a vending machine called the 'Water Machine.' This smart machine held 160 bottles of chilled drinking water, each of which was available for free. However, in order to receive a bottle of water, an individual had to run in place, do a series of jumping jacks or hold a yoga pose for 45 seconds. Even after the individual performed this task, the machine still wouldn't dispense their bottle of water. The Water Machine would then reveal a story about the hardship that many people endure in order to access clean drinking water, thus instilling the importance of the campaign.