With a growing number of consumers concerned about what they are putting into their bodies, there has been an increasing demand for water filtration devices. More specifically, there is an interest in personal water filters that consumers can use both at home and on the go.
One of the biggest markets for water filtration devices is outdoor activities such as camping, hiking and backpacking. As a result, a number of companies have developed simple, lightweight water filters that can be used to ensure consumers always have access to clean drinking water. Some of these products include straw-like water filters that allow consumers to drink directly from nearly any water source, solar filtration systems that harness the power of the sun and modular filtration kits that can be adjusted for different activities.
However, it is not just outdoor adventurers who are interested in filtering their drinking water. Indeed, there is also a growing demand for products that purify the water consumers are drinking at home. To accommodate those looking for at-home water filtration systems, smart appliances such as the Super-S, the Cove and the Magic Slim Sculpture have been developed to complement modern kitchens.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
