Concerns over water scarcity and purity has many consumers seeking out water filtration units like the 'Cove' system. Designed to remove impurities including pharmaceuticals, chemicals and heavy metals found in tap water, the 'Cove' system filters water a cup at a time.
Many filtration systems on the market utilize simple filters that simply make water taste fresher without actually removing most of the impurities. As such, the 'Cove' water filtration unit is designed with a two-stage filtration system to ensure water is as good and clean as possible.
Packed with connected sensors, the 'Cove' water filter gives you access to water charts and measurements to ensure proper hydration. Those looking to get their hands on the 'Cove' can reserve a unit now to have it shipped when available.
What's Driving This Trend
- Water-filtration Units for Pharmaceutical-removal
- The trend towards advanced water filtration units, like the 'Cove' system, designed to remove impurities including pharmaceuticals, chemicals and heavy metals found in tap water, is growing.
- Connected Water Filtration Systems
- An emerging trend is the development of connected water filtration systems, like the 'Cove' system, that offer users access to water charts and measurements to ensure proper hydration.
- Two-stage Filtration
- Another trend is the growing attentiveness to water impurities that is leading to greater use of two-stage filtration systems in water filtration units.
Who This Affects Most
- Water Filtration Industry
- As filtration units become more sophisticated and advanced, opportunities to introduce new models that serve specific consumer needs such as removing pharmaceuticals from water will arise.
- Smart Home Appliances Industry
- Connected water filtration systems like the Cove present new disruptive innovation opportunities for smart home appliances companies as they continue to deepen their product lines.
- Pharmaceutical Industry
- Companies in the pharmaceutical industry could benefit from partnerships with filtration systems manufacturers to ensure that their products do not end up in the drinking water, thus indirectly promoting the consumption of their branded products.
