In an effort to reverse early gum disease, this brand is challenging people to use their product every day for 14 days. Following the enormous success of the viral Ice Bucket Challenge, other brands are instituting the challenge-based model to interact with consumers. While some are focusing on charitable causes, this personal contest is about improving your own oral health.
The Listerine Challenge is trying to reverse early gum disease in just two weeks. Those participating register online and receive a coupon for Listerine Total Care mouthwash. Then, they rinse using the antiseptic product twice a day for two weeks. They can check-in throughout the contest for the chance to win daily prizes and increase their odds of winning the grand $20,000 prize.