To celebrate the opening of its new store in Mulhouse, France, IKEA constructed a giant ball pool in the town square. The popular furniture company is well-known for its interactive events, which it adapts to each individual location. In honor of the new Mulhouse store, IKEA decided to pay homage to the town's Olympic swimmers.
To celebrate the launch of the new store, IKEA partnered with French design agency Ubi Bene. The design firm helped IKEA to construct a giant ball pool using the same colors as the iconic Swedish brand. Seven athletes of the Mulhouse Olympic Natation Club took part in the event and competed in a race through the ball pool. The pool was located in the town square so that city residents could join in the celebration of the new IKEA store.