HORNBACH and 43einhalb Unveil the 'SneakerPool' at a Berlin Event
Kanesa David — July 21, 2022 — Art & Design
References: hornbach.de & hypebeast
HORNBACH and sneaker retailer 43einhalb (also known as Heimat) have created a ginormous ‘SneakerPool,’ which takes on the form of the adidas ‘ZX 1000’ silhouette. The larger-than-life sneaker jacuzzi is 5.7 meters long and 202 meters high and is made from flexible tubing, MDF, rope, chicken wires, and tires from HORNBACH’s retail locations. The pool weighs in at 850 kilos and features orange laces, a beige and gray base, and a beige speckled outsole.
HORNBACH hopes that the ‘SneakerPool’ will “encourage people to be as creative as possible, develop their own DIY projects, and set themselves no limits.” The ‘SneakerPool’ was first unveiled at an exclusive launch party, and HORNBACH made sure to record the process of its construction. Interested parties can view the finished product in ‘The Sneaker Pool’ video.
Image Credit: HORNBACH
HORNBACH hopes that the ‘SneakerPool’ will “encourage people to be as creative as possible, develop their own DIY projects, and set themselves no limits.” The ‘SneakerPool’ was first unveiled at an exclusive launch party, and HORNBACH made sure to record the process of its construction. Interested parties can view the finished product in ‘The Sneaker Pool’ video.
Image Credit: HORNBACH
Trend Themes
1. Gigantic Objects - There is an opportunity for businesses to create large scale objects that mimic popular products and engage users.
2. Unique Pool Designs - There is an opportunity for businesses to create pools that incorporate unique designs, materials, and features.
3. DIY and Creativity - There is an opportunity for businesses to promote DIY culture and encourage people to develop their own creative projects.
Industry Implications
1. Home and Garden - Home and garden businesses can innovate with unique pool designs and outdoor decor, potentially disrupting traditional pool industry norms.
2. Event Planning - Event planning businesses can use giant objects in their decor to create unique, eye-catching experiences for attendees.
3. Retail - Retail businesses can use creative marketing stunts like the SneakerPool to drive traffic to their physical locations and promote brand awareness on social media.
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