Nike's virtual reality advertisement to promote the Hypervenom Phantom II footwear lets viewers step onto the soccer field as Brazil's superstar, Neymar. This experiential advertisement creates a whole new form of promotion through high-tech innovations.
The ad gives the audience a personalized 360 degree view of the field and allows them to partake in the game for a total of 90 seconds. The ad features the shoes and lets viewers feel as though they are wearing the shoes, kicking the ball, dribbling and scoring real goals. While the ad works with the Google Cardboard VR headset, it can be viewed without any equipment on YouTube or smart devices as well.
Becoming part of a professional sports team no longer has to be a pipe dream with the help of Nike's interactive Hypervenom Phantom II promotional experience.
What Makes This Trend Stand Out
- Virtual Reality Advertising
- Nike's innovative virtual reality advertisement creates an immersive and interactive experience for viewers, demonstrating the potential for virtual reality in advertising.
- Experiential Marketing
- Nike's Hypervenom Phantom II ad allows viewers to participate in the game and feel like they are part of the action, highlighting the growing trend of experiential marketing.
- High-tech Promotions
- Nike's use of high-tech innovations like virtual reality in their ad showcases the potential for technology-driven promotions in the advertising industry.
Sectors Adopting This
- Sports Apparel
- Nike's Hypervenom Phantom II ad promotes their soccer shoes, demonstrating the potential for interactive advertising in the sports apparel industry.
- Virtual Reality
- Nike's use of virtual reality in their ad indicates disruptive innovation opportunities for the virtual reality industry, particularly in advertising and marketing.
- Sports Marketing
- Nike's interactive Hypervenom Phantom II ad highlights the potential for immersive and engaging advertising experiences in the sports marketing industry.
