Nike's virtual reality advertisement to promote the Hypervenom Phantom II footwear lets viewers step onto the soccer field as Brazil's superstar, Neymar. This experiential advertisement creates a whole new form of promotion through high-tech innovations.
The ad gives the audience a personalized 360 degree view of the field and allows them to partake in the game for a total of 90 seconds. The ad features the shoes and lets viewers feel as though they are wearing the shoes, kicking the ball, dribbling and scoring real goals. While the ad works with the Google Cardboard VR headset, it can be viewed without any equipment on YouTube or smart devices as well.
Becoming part of a professional sports team no longer has to be a pipe dream with the help of Nike's interactive Hypervenom Phantom II promotional experience.
This Interactive Ad Promotes Nike's Hypervenom Phantom II Kicks
References: store.nike & digitaltrends