Back in 2013, Heineken and designer Marc Newson teamed up to create the The Sub, an at-home device for serving draught beer. Since this time, the appliance has become available for purchase in numerous countries like Italy, France, the Netherlands and Spain. In preparation for the launch of The Sub in new markets around the globe, Heineken created an augmented reality app so that beer enthusiasts can see exactly where they should place the device in their homes.
To see a projection of the appliance in 3D, app users are required to print out an image marker so that they can test out various spots in the kitchen or house through the screen of a mobile device.
Now that many consumers are taking steps to make informed purchasing decisions, virtual reality technology is becoming an easy way to help visualize potential purchases in the home.
What Makes This Trend Stand Out
- Virtual Reality Shopping
- The use of virtual reality technology to help consumers visualize potential purchases.
- Augmented Reality Apps
- The development of augmented reality apps to aid in the placement of home appliances.
- Smart Appliance Accessories
- The expansion of smart appliance accessories to include augmented reality apps for consumer use.
Sectors Adopting This
- Consumer Electronics Retailers
- Consumer electronics retailers can benefit from providing consumers with augmented reality apps for home appliance use.
- Beverage Industry
- Beverage companies like Heineken can expand their offerings beyond just products by developing interactive and helpful app solutions for consumers.
- Virtual Reality Technology Developers
- Virtual reality technology developers can create innovative augmented reality apps and software integrations for a variety of industries and markets.
