Following the success of its initial launch, Heineken has opted to increase the online presence of its countertop draught system, 'The Blade,' by partnering with e-commerce platform Beerwulf.com.
The innovative system allows customers to serve fresh pints of beer on tap without the need for a cellar or expensive equipment. Compatible with any 8-liter keg and measuring in at just 30 by 30cm in size, the Blade is the perfect countertop unit for beer enthusiasts. Users can expect the machine to produce 14 crisp pints from one keg, making it ideal for those hosting at-home events and parties.
Undoubtedly, the COVID-19 pandemic and corresponding global lockdowns had a significant impact on pubs and bars across the world. While these businesses faced on-and-off closures, consumers began turning to at-home alternatives in an effort to recreate the beloved pub experience. Indeed, the success of the Blade in the UK is directly tied to this pattern, paving the way for new countertop beer innovations.
Image Credit: Heineken