Interactive Music Tables

KFC's Interactive Sound Bite Table Creates a Personal Listening Hub

Music is often an important part of setting a certain atmosphere in a restaurant, but KFC takes this idea to the next level with its Interactive Sound Bite music tables.

KFC South Africa created a digital audio table that let its guests listen to music simply by sitting at the table. Using sound wave transmitters, people could place their elbows on the surface of the table and cupping their hands over their ears, creating a makeshift pair of headphones to prevent other patrons from being disturbed by an individual's listening experience.

The surfaces of the tables were decorated by local artists, which was fitting, considering the music playing also gave exposure to up-and-coming music artists in the industry.

Interactive Restaurant Technology
Creating innovative ways to integrate technology into the restaurant experience through interactive tables.
Localized Art and Music Promotion
Incorporating and promoting local artists and up-and-coming musicians through restaurant technology and atmospheric design.
Personalized Restaurant Experiences
Providing personalized and unique experiences for diners through interactive and customized technology.

Where This Applies

Restaurant Industry
The restaurant industry has an opportunity to stay ahead of the game by incorporating innovative technology like interactive music tables.
Art and Music Industry
Using interactive tables as a marketing tool, the art and music industry can showcase new talent and support local artists.
Hospitality Industry
Hotels and other hospitality businesses can provide unique and interactive experiences for their guests by incorporating personalized technology like interactive music tables.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Africa
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 33%
Activity 84%
Freshness 8%