In order to promote its new donuts and celebrate its 78th birthday, iconic donut brand Krispy Kreme recently held a picturesque pop-up picnic on a sunny London rooftop. The event promoted the release of the Krispy Kreme cheesecake collection, which includes lemon and salted caramel-flavored offerings. The brand was also celebrating the launch of several new milkshake varieties that include 'chocolate dreamshake.'
The immersive event featured summer-themed picnic paraphernalia like plaid blankets and acoustic guitars. The event also featured branded promotional items from the US side of the operation like a picnic basket-inspired to-go box and sunglasses that bear the sugary donut brand's logo.
The fun summery event was a great way for the brand to further its image as carefree.