The Untold Festival Offers Free Tickets as a Reason to Donate Blood
Laura McQuarrie — July 22, 2015 — Marketing
References: untoldfestival & creativity-online
In order to give people in Romania a reason to donate blood, especially as the country is in short supply, a unique campaign was set up to coincide with the upcoming Untold Festival.
As a music event that's being hosted in Dracula's hometown of Transylvania, the event is asking people to trade their blood for a ticket. In partnership with Romania's National Institute for Blood Transfusions, mobile blood donation stations are being set up and for each person that makes a donation, they are rewarded with a free pass to the event. Considering that attending a music festival can be expensive, this is an affordable way to seek entertainment and potentially save a life at the same time.
Another standout campaign that drove people to donate blood took the form of a pop-up shop where fans could purchase Walking Dead merchandise. Although there is hardly anything fun about having blood drawn, the activity can be encouraged with the right kind of marketing.
As a music event that's being hosted in Dracula's hometown of Transylvania, the event is asking people to trade their blood for a ticket. In partnership with Romania's National Institute for Blood Transfusions, mobile blood donation stations are being set up and for each person that makes a donation, they are rewarded with a free pass to the event. Considering that attending a music festival can be expensive, this is an affordable way to seek entertainment and potentially save a life at the same time.
Another standout campaign that drove people to donate blood took the form of a pop-up shop where fans could purchase Walking Dead merchandise. Although there is hardly anything fun about having blood drawn, the activity can be encouraged with the right kind of marketing.
2.3
Score
Popularity
Activity
Freshness
