Abbott Unveiled a Mixed-Reality Experience at CES 2023
Laura McQuarrie — January 9, 2023 — Tech
References: prnewswire
Abbott and Blood Centers of America are introducing a new mixed reality experience for blood doners and the technology is one of the first-ever, consumer-focused mixed reality applications completely controlled through eye tracking. This new mixed reality experience is set to improve the experience for blood donors, all the while attracting a younger crowd with its high-tech elements.
The immersive digital experience was based on research that shows people find natural settings most supportive when it comes to giving blood. Participants will find themselves in a whimsical garden with soothing music, surrounded by colorful trees and flowers. All the while, through the lightweight mixed reality headsets, donors' eyes remain visible to blood donation professionals so every step of the process is a safe one.
This technology recently made its debut at CES 2023.
The immersive digital experience was based on research that shows people find natural settings most supportive when it comes to giving blood. Participants will find themselves in a whimsical garden with soothing music, surrounded by colorful trees and flowers. All the while, through the lightweight mixed reality headsets, donors' eyes remain visible to blood donation professionals so every step of the process is a safe one.
This technology recently made its debut at CES 2023.
Trend Themes
1. Mixed-reality Health Experiences - Innovative companies can create mixed-reality experiences to enhance healthcare procedures and create a more engaging experience.
2. Eye-tracking Technology - Eye-tracking technology can be used in various industries to provide a more seamless, safe and immersive experience for customers or users.
3. Personalized Medical Care - Personalized medical care can become more accessible with the help of advanced technology, such as mixed-reality, which offers a unique and tailored experience for patients.
Industry Implications
1. Healthcare - The healthcare industry can leverage mixed-reality technology to improve medical experiences for patients and donors, ultimately leading to a higher satisfaction rate and engagement.
2. Technology - Developers and tech companies can create unique mixed-reality experiences for their customers and users to provide a more personalized and engaging interaction, ultimately enhancing user experiences.
3. Non-profit - Non-profit organizations can take advantage of mixed-reality technology to create more immersive and memorable experiences for their donors, ultimately increasing engagement and financial support.
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