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Crowdsourced Pop-Up Beauty Shops

Birchbox is Letting Fans Decide the Location of Its Pop-Up Shops

— July 17, 2015 — Marketing
Popular subscription services Birchbox and Birchbox Man, are teaming up to open up a series of pop-up beauty shops across the country. The company is assembling a road trip across the US and wants its most loyal fans to vote on what cities will be chosen as pit stops. Until July 17th, fans have the opportunity to vote for their city to host its very own Birchbox pop-up shop.

At each of the stops chosen, Birchbox and Birchbox Man will set up a pop-up beauty shop. Customers will then have access to two shipping containers worth of merchandise. The items featured will be geared towards men and women, and will include products for skincare, body, hair, fragrance, makeup and grooming. Beyond shopping, these beauty pop-ups will also feature free grooming and beauty sessions, a 'Build Your Own Birchbox' area and personalized subscription offers.
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