In the Swiss region of Graubünden, a unique tourism marketing stunt was set up. If someone on the street asked you to yodel, would you do it? What about if there was a free trip at stake?
Using an interactive digital screen set up on a public street, Graubünden tourism was promoted by having a man in the mountains onscreen call out to people passing by in real-time. They were then challenged to give their best yodel for the chance to take a quick vacation to a picturesque mountain town.
The tourism marketing stunt is similar to Heineken's Departure Roulette, which also challenges people to make a spontaneous decision and let all other plans fly in the wind.