As a company that carries numerous products to support a yoga practice, it was only natural for Zappos to have a presence at Wanderlust 2015 with a festival booth.
In order to give yogis a relaxing place to retreat, Zappos created a "micro retreat" that served as a place for attendees to sip on a glass of juice, power up their phones, get their hair braided, temporarily tattooed or served at the apothecary bar. As a celebration that's all about mindfulness, this station was put together as a thoughtful one-stop-shop for attendees to gather themselves and perhaps even some new gear to take home too.
By creating experiential festival marketing that is meaningful and memorable, many brands are finding success at reaching the Millennial market with impulses and a disposable income.
Rejuvenating Festival Stations
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Cyclist Yoga Classes
Yogi Lifestyle Beers
Inflatable Yoga Studios
Brewery Yoga Classes